The future of sustainable packaging in light of the evolving EU Packaging and Packaging Waste Regulation (PPWR) and other market trends were the subject of an event held at the Bialystok, Poland, premises of label application system vendor Masterpress on June 5 2025. It was joined at the event by inks and coating manufacturer Siegwerk and flexible packaging and labels films producer Taghleef Industries.
A panel discussion involving the three companies, and titled “Removing the ‘buzz’ in collaboration – delivering a ‘Competitive’ EU PPWR through collaborative efforts across the packaging supply chain”, explored regulatory blind spots in the PPWR, the importance of design-for-recycling guidelines, and how cross-industry collaboration can drive innovation.
Siegwerk shared insights into its Cirkit product portfolio, which combines functional coatings and inks that maintain recyclability while enabling mono-material packaging solutions. The company also highlighted its development of deinkable and low-migration ink systems and its role in collaborative testing to meet EU and national regulations, such as the German Ink Ordinance 1.2.
“Despite all its challenges the PPWR is a unique opportunity to create a packaging industry that offers functional, sustainable and in the end cost-competitive packaging as it makes recyclable packaging the only viable option”, said Alina Marm, head of global sustainability and circular economy at Siegwerk. “By working closely with partners across the value chain, such as Masterpress and Taghleef, we’re turning regulatory challenges into opportunities for scalable, sustainable solutions.”