Catapult will specialise in self-adhesive, narrow web film and linerless labelling

New print specialist Catapult has launched today, described as a creatively inspired printing business aimed at redefining a new print sector model for the US.

The new company will provide an under-one-roof solution for the print and packaging industry specialising in three specific areas: self-adhesive, narrow web film and linerless labelling.

Mark Cook, founder and CEO is a proven entrepreneur in the sector, with recent successes as a partner in a $37 million international packaging design agency.

Mr Cook previously held a director and shareholder role at Paragon Print and Packaging, which he helped grow from a $2.5 million to a $240 million turnover business. He was also instrumental in the rapid growth of Equator, a packaging design agency that spans the US, UK and European markets, increasing sales from $5 to $35 million in four years.

‘We have a vision to create a unique, customer-focused business that will force change across the US print industry,’ commented Mr Cook. ‘Our team are aligned with this vision and will go out of their way to understand and deliver on our clients’ needs. We understand the pace of the FMCG market, as well as its specific demands. It’s called ‘fast-moving’ for a reason, and so as a business, our service has to be equally agile and responsive to match the requirements of our customers.’

The business has invested in a host of technologies including Esko’s XPS Crystal CDI, Hamillroad Software’s Bellissima Digitally Modulated Screening (DMS) as well as photopolymer plate technology from MacDermid. Two of the latest FA Nilpeter presses, as well as patented GTT anilox from Apex are also housed in the 56,000sqft Florida site.

‘Our commitment to innovation runs throughout our entire product offering, something that sets us apart from the competition,’ Mr Cook added. ‘Our family of technologies has been invested in with the customer in mind, to drive efficiencies and enable us to deliver at higher speed and lower cost than other vendors without ever compromising on quality.’