Benson Group has completed its re-branding campaign and has emerged as Graphic Packaging International, with the new identity rolling out across all former Benson Group assets.
Representatives from GPI’s Board visited the UK at the end of May for a tour of the Bardon and Gateshead sites. Seven sites in total were visited on the week long European tour.
The final piece of the jigsaw, the Benson Group website, now re-branded as Graphic Packaging Europe and featuring information about the food and beverage packaging produced across the eleven European sites
Helene Roberts, marketing, design & innovation director Europe, commented, ‘Today is much more than just re-branding the Benson name. The whole group is now totally unified within the Graphic Packaging International brand, and we’re already seeing the benefits of being part of such a forward thinking global organisation; the investment in our sites, the exchange of ideas and innovations between the US and Europe, and the opportunities they present mean that Graphic Packaging International has a very bright future.’
