AmLite Ultra is the latest addition to Amcor’s line of AmLite, metal-free packaging, which offers customers a transparent packaging option with oxygen barrier levels comparable to that of aluminium.
‘Transparent packaging responds to several consumer packaging trends,’ said Marco Hilty, vice president of strategy, marketing and R&D at Amcor Flexibles EMEA. ‘There is a move toward more minimalist packaging designs, while at the same time providing consumers more information to verify that products are fresh and healthy. Metal-free packaging also links to the desire for more sustainable packaging solutions.’
Many products that are highly sensitive to moisture and oxygen and so are hidden from view inside opaque materials. ‘Traditionally, products needing a very high barrier were packaged in aluminium-based materials, considered the gold standard of high barrier packaging’ said Mr Hilty. ‘With the launch of AmLite Ultra there is now another option that can meet our customers’ marketing needs and barrier performance needs for sensitive products.’
