Parkside has launched a spiral wrap flexible food packaging that allows consumers to peel away the packaging in a spiral motion, revealing the tortilla wrap, roll or sandwich inside.
The product is developed using specialised film, wrapped at a specific angle and then heat-sealed to form the spiral pack opening structure. The design replaces the need for costly tear strips and closures in packs.
The design allows consumers to easily open one section of the pack at a time, holding the remaining packaging in place, to easily eat the product. An additional benefit of the design is the reduction in the spread of bacteria from the consumer’s hand to the food, resulting in more hygienic consumption on the go.
Paula Birch, head of sales at Parkside, said, ‘As consumers’ lives become busier, many people just want to grab lunch and go. We want to take advantage of the growing popularity and demand for chilled and prepared convenience foods. Our new spiral wrap solution is a simple hassle free pack and has been designed with convenience front of mind.’
Previous sandwich packs included a cardboard inner liner, however, this spiral wrap has eliminated that component, reducing packaging and the resulting pack carbon footprint.
Mrs Birch continued, ‘Convenience is set to be one of the fastest growing grocery retail channels globally and as a result the sector is becoming highly competitive. We have innovative products, which rival existing packaging formats, that will help us to gain a foothold in this market and for it to become one of Parkside’s largest categories.’
Convenience features such as easy opening, portability and dispensing continue to drive food-packaging innovation.
