Bosch Packaging Technology has launched an online information platform to show its different packaging options for the confectionery, bakery, nuts, snacks and powder industries.
The new microsite, www.solutions4value.com, allows food and non-food producers to find an optimal system solution for their specific application. In addition, the ‘Insights’ section provides expert opinions on the common challenges faced by producers when selecting and running packaging equipment.
‘Our goal is to help customers navigate the complex world of packaging solutions’, says Leon van de Wiel, general manager at Bosch Packaging Technology in Weert (Netherlands). ‘To achieve this, we built upon our decades of experience and developed standardised system solutions to add value to confectionery, bakery, snacks and powder operations. The new microsite allows producers to easily review their options and identify an ideal solution, while also benefiting from a single point of contact during the quotation, planning and installation phases.’
The site helps packaging producers to address customer demands for enhanced shelf appeal, system versatility or high speed. For example, producers looking for shelf differentiation are shown a system with Doy Zip and corner seal bag styles in shelf-ready and wrap-around cases to offer a billboard-like effect, attracting consumers at point-of-sale.
