The light side pack with Rey is printed using seven colours with a blue palette
Fusion Flexibles supplied striking metallised film laminate bags for two exclusive Star Wars: The Last Jedi collector’s editions of Bauer Media’s best-selling movie magazine, Empire.
The company produced the eye-catching bags from a three-part laminate comprising metallised and inner sealing layers. The packs, which are reverse printed on an outer clear layer, boast a thickness of 182 microns and incorporate a highly functional flat skirt sidewall seal.
Carl Lawrence, print production controller at Bauer Media commented, ‘The key requirement was for packaging that utilised superior materials for the production of bags that had striking visual impact along with premium quality to best showcase the Empire brand while on the newsstand.
‘The metallised film laminate material was selected from a range of packaging substrates being discussed. In fact, a sample of a previously produced order supplied by Fusion Flexible was the option which most closely matched the criteria.’
The light and dark themed covers, featuring Rey (Daisy Ridley) and Kylo Ren (Adam Driver) respectively, hit newsstands on 30 November and are the latest in Empire’s portfolio of Star Wars exclusives.
The two versions of the Empire January 2018 issue reflect the main characters in the current trilogy of Star Wars films. The light side pack with Rey is printed using seven colours with a blue palette whilst the dark side option with Kylo Ren is printed using eight colours and a red palette.
Offering its readers an irresistible package, Empire has opened its prized archives for the first time since 1997 to produce a bespoke 40 years of Star Wars supplement focussing on the original trilogy. Also included with the issue is an exclusive LucasFilm double-sided art print.
Bauer Media required the bags to be strong and easy to open ensuring they can be kept by the consumer as part of the collection alongside the magazine and gifts.
‘A lot of bags tear when opened but it was essential these packs remained intact so they could be included as part of the whole offering with exclusive artwork printed on to the bags which complements the magazine cover and feature layout,’ explained Mr Lawrence.
Fusion Flexibles has been working with Bauer Media for several years supplying printed flexible packaging materials for several of its magazine titles, including previously promoted issues of Empire which have required printed polyethylene / foil bags.
This latest issue builds on Empire’s long and special relationship with Star Wars, which has included a whole host of exclusive and innovative styles of publishing.
