A B Graphic International (ABG) is establishing a dedicated presence in Poland, bringing the company closer to label and packaging converters in the region. It said the development recognises that Poland and Central Europe are strategic growth markets.

The benefits for Polish converters through ABG Poland will be local commercial support in the Polish language, faster response times and closer collaboration with ABG’s specialists and engineers.

Anton Humeniuk, ABG’s dedicated representative for Poland, said: “ABG Poland is here for the long term. Our aim is to give customers direct access to ABG’s people, technology and expertise, while providing the reassurance of local support in the Polish language. We want to build close relationships with converters and help them improve productivity, reduce waste and respond to the changes shaping the future of the label and packaging industry.”

ABG said the move reflects its ambition to support customers not only with equipment but also as a trusted technology and knowledge partner, able to draw on its international experience to provide guidance on best practice as converters navigate changing market demands.

ABG Poland currently numbers two people: Mr Humeniuk and service engineer Arkadiusz Chicy. Both are home-based, but ABG said a demonstration centre in the country is in the pipeline.

Mr Humeniuk added: “Customers in Poland can now work with a dedicated local team while also benefiting from the full resources of ABG. That combination of local execution and global expertise is what makes this such an important step for the market.”