Marks, the creative and strategy arm of Propelis, which was formed earlier this year through the merger of SGS & Co and SGK, has relaunched as a unified brand creation platform. The move brings together Marks, Equator, and SGK Creative under the Propelis banner, creating a single global offering that connects more than 1800 creators across 21 countries and 38 studios.

Propelis said the relaunch represents a key step in in its broader integration. As highlighted in FlexoTech’s August 2025 feature on the formation of Propelis, the new organisation brings together more than 10,000 employees across 30 countries and generates almost $1 billion (£780 million) in annual revenue. Propelis operates through a “line of business” model encompassing creative and strategy (Marks), packaging and print production (SGX), retail and large-format solutions (Collide), and workflow technology (5Flow).

In that FlexoTech interview, Propelis CEO Gary Kohl explained that the merger was driven by client demand for simpler, more connected global supply chains and the need for consistent brand delivery at speed and scale. The relaunch of Marks puts that strategy into practice by aligning global creative and operational capabilities into one agile, technology-driven platform.

According to Rob McCarthy, president of Marks, the new model is built to help brands move faster and stay relevant in a rapidly evolving market. “Brands need to move quickly and can’t be held back by process or organizational silos,” he said. “We’ve organised people, process and tools so we can deploy the right talent, to the right challenge, at the right moment to deliver the right solution.”

Marks’ new platform combines intelligent collaboration, AI-enabled workflows, and a unified business structure supported by Propelis’s proprietary 5Flow technology backbone. The company describes this integration as a means to eliminate silos, improve speed to market, and deliver creativity at scale while maintaining brand consistency.

Kurt Kretten, chief creative officer at Marks, said the relaunch reflects the company’s mission to fuse creativity and technology in ways that help brands stand out with purpose. “By fusing design, technology, and culture, we’re helping brands show up with originality and purpose – creating work that lives in the world, not just in the feed,” he said.

The new global leadership team brings together expertise from across Propelis, including Caroline Day as chief client officer, Kathryn Sloane as executive managing director for APAC, Rachel Johnson as global head of operations, and Jeff Adkins as global lead for digital innovation and content.

Reflecting on the relaunch, Mr McCarthy said, “This sets a new standard for how brands create, connecting imagination, innovation, and impact in one agile global platform. It’s more than an evolution; it’s a statement of intent that creativity, powered by technology, remains the most powerful force for brand growth.”