drupa 2016 has said it is already set for success as 80% of the exhibition space has been booked 17 months before the start of the show on 31 May 2016.
The international trade fair for print looks set to sell out as interest in the show shows no sign of slowing. Chairman of the board at Messe Düsseldorf, Werner M. Dornscheidt, said, ‘In the light of the challenging environment, this is a more than outstanding result. No other industry event worldwide – neither the small, regional niche events nor national trade shows – can offer what we can. This result clearly confirms that our strategic realignment with its focus on future-oriented and highlight topics is correct.’
Under the motto of ‘touch the future’ the exhibition will focus more heavily on future-oriented technologies such as printed electronics, 3D printing and inkjet printing with its industrial applications.
The show says that these innovative technologies are driving the market forward and are opening up significant opportunities and growth potential worldwide, primarily in the field of packaging, functional and industrial printing.
‘We recognised the growth potential of these markets very early on and successfully set in motion the special ‘PEPSO’ (Printed Electronics Products and Solutions) exhibition at drupa 2012, for example’, explained Mr Dornscheidt. ‘At drupa 2016 we will cover this topic with additional events in the specialised programme and in the form of special shows, known as touch points.’
