Jones Packaging has entered into a commercial partnership with Thin Film Electronics in order to create smart packaging solutions. Together the companies will integrate Thinfilm’s NFC OpenSense technology into paperboard pharma packaging and establish key manufacturing processes for production on Jones’ high speed lines.
Jones and Thinfilm will engage global pharmaceutical companies to integrate the smart technology into Rx and over the counter product packaging and deliver the solution to market.
NFC OpenSense tags are thin, flexible labels that can detect both a product’s factory sealed and opened states and wirelessly communicate contextual content with the tap of an NFC-enabled smartphone. The tags contain unique identifiers that make it possible for pharmaceutical companies to authenticate products and track them to the individual item level using powerful software and analytics tools. In addition, the tags remain active even after a product’s factory seal has been broken, empowering brands and medical staff to extend the dialogue with consumers and patients.
‘Our strategy of developing printed electronics solutions for the healthcare market led us to this important collaboration.’ stated Chris Jones Harris, principal, Strategic Initiatives and Alliances with Jones. ‘Thinfilm’s unique printed NFC solution addresses multiple needs within the pharmaceutical channel, particularly around product integrity and patient safety, and allows our customers to connect the world of physical packaging to virtual and dynamic content on the internet – it’s a very unique and compelling proposition.’
‘Jones has been in business for well over a century and is a trusted partner to many of the most recognised global pharmaceutical and consumer brands,’ said Davor Sutija, CEO. ‘We are very excited to be partnering with a true innovator in the packaging industry and look forward to helping them deliver this leading edge NFC solution to the pharmaceutical space.’
