X-Rite Incorporated and Esko will showcase a range of colour and workflow solutions at drupa to help printers and converters successfully transition to extended colour gamut or fixed palette printing.
Many packaging printers are moving to extended gamut printing in order to match a wider range of brand colours than possible with four colour process by using a more efficient seven colour printing process.
Combining X-Rite Pantone and Esko solutions with extended gamut printing allows printers to reduce job setup times and change over costs, support shorter job runs and improve turn-around times.
‘Vibrant and colourful packaging can help a product stand out on the shelf, but achieving custom colours can involve cost and time constraints,’ said Adrián Fernández, vice president, PantoneLIVE, X-Rite Pantone. ‘Extended gamut printing opens up new colour palette possibilities for brand owners and converters without the added expense of spot colour printing. X-Rite Pantone is committed to helping printers close the gap between CMYK and spot colour printing by providing the tools needed for specifying, measuring and monitoring colour in an extended gamut printing process.’
‘Increased product variation and lean manufacturing mean that converters today face the challenge of shorter print runs,’ said Bernard Zwaenepoel, senior vice president Software Business, Esko. ‘Implementing extended gamut printing helps converters reduce press setup time and increase press efficiency. We are pleased to be working together with X-Rite Pantone, the colour authority, to deliver an integrated solution for converters.’
